There is no doubt the Search Engine Optimization has taken the world of digital marketing to a whole new level. Every company wants to have their site ranking above the competition. And that means following all SEO protocol. For example, my friend ranks for Salt Lake City SEO agency they serve SEO services in Utah. I ask him a lot of questions about his experience with his agency and that gave me a lot of perspectives.

Unfortunately, achieving great SEO is not easy, though necessary. It needs a lot of work and time, which you may not have. Therefore, you need someone else to take care of it in your stead.

Some companies have in-house marketing terms that take care of their marketing goals. But they are very costly and may not be a good idea for start-ups.

You can use a local agency instead. Here is how to find the right one.

Local SEO

Step 1: Check Out the Seed List

Every working SEO agency must have a seed list. This is a collection of other agencies that are possible partners for your business.

There are many SEO agencies today, and adding one to the list does not always mean you get a quote from them. It may only be to compare.

Most businesses employ two techniques, finding an existing list of agencies or creating one based on their research. The internet is full of listings from different SEO agencies, key in “best SEO agencies,” and you get it all. If you go with option two, start with a list from someone else. Then you can track down SEO specific to your business.

Step 2: Check Out Their Website

Once you have the seed list and have shortlisted potential candidates, you can dig deeper. Start by checking out the agencies’ website. There are four main pages to consider:

  • The homepage. The first impression is crucial, and the home page says it all. The home page should be the best looking to give you that impression. From their design to the choice of graphics, you should never have any doubts.
  • About page. About page tells you everything you need to know about the agency. You may automatically head here from the home page. It carries the agencies’ portfolio.
  • Testimonial page. The agency’s experience should give you’re a clue whether they are the right ones. Consider testimonies from their customers.
  • Then look at the type of content the site posts. Blogs determine the success of a site.

Step 3: Test the Agency’s Strength

Now that you have narrowed down to a few specific ones, it is time to evaluate their strength. You do this by employing a useful tool. There are several apps for this, including Ahrefs and Moz’s Open Site Explorer.

Step 4: Make Your First Contact

It is time now to hear directly from the agency. Every agency should have the contact page. Most will give you three option, to their advantage:

  • Email
  • Phone call
  • In-person meeting

This initial step is only to show your interest. It can be an excellent time to set a meeting.

Step 5: Meet the Agency

You are now ready to close a deal as per the success of your first contact. Ensure the meeting is in-person. From there, you can discuss how best they can assist you. By the way, if you are looking for an SEO company in Salt Lake City check my friends: