There is no denying that SEO and social media are the pillars of digital marketing. They are both essential tools that will increase your chances of success in the online world.
But the question is, which is the best between social media marketing and SEO? Many people get trapped in between.
Well, you are in the right place to find out. Continue reading.
What Social Media Marketing?
Social media is the widest online platform for socialization. It has taken the internet by storm and continues to bring the world closer together.
Social media marketing is the process of using social networks to promote products or services. You can get an internal team or use a company like DMR Agency.
Many people think that social platforms are only for communicating with friends and families. The truth is, there is so much more.
Businesses have taken that social nature of social avenues to connect with customers is a personal level. Through them, design great content marketing plans as well as social media campaigns to promote customer engagement.
But do social media work for marketers? It is a tool worth investing in?
When it started, and in a few years that followed, marketers were not sure whether it had any effect on their strategies. But over the years, things have changed drastically.
Today, almost every human being, especially the Gen-Zees, are on the internet. There are more social channels in the world today more than ever.
Research has shown that customers that meet a brand on social media are more likely to become a buyer. Such a company needs to have a well established social presence. Your social media page serves as a direct link between you and your customer.
Besides, a customer is 70% more likely to but something from a social media posting than anywhere else.
In short, modern customers trust social media. So yes, it works better than you could have imagined.
What Is SEO Marketing?
Search Engine Optimization (SEO) is simply a process of making a website more visible to search engines. It uses different approaches to some sites on top and other at the bottom.
By optimizing your site, you will have achieved configurations on the code of your side, its viewability, content setting, and its structure. Doing thins enable search engines to “crawl” (read) the site much easier and faster.
Search engines, like Google, use different algorithms to decide which site goes at the top. The main one is determining what customers want and giving it to them. After all, Google is a business just like the one you are running.
SEO works very well in improving your site’s rankings. And that of essence means you will see more traffic and eventually, more sales.
So which one should you go for between social media and SEO?
Well, you may have come across the statement, “social media is the new SEO.” But is it true?
Social media is both SEO and not SEO. What you need to know is, Google has been using social signals over the past few years to rank pages.
Both are important for your digital marketing strategies. A significant social presence may be just what you need to get more traffic to your website.